This Amsterdam Fashion Week saw the launch of the new collection ‘PULP’ by Natalie de Koning. The collection was presented for the first time with a SLOW fashion performance at Westerlab in Amsterdam. During the launch, the capsule collection PULP by Natalie de Koning was presented and Pulp Fabrics, a platform for repurposed and recycled materials was introduced. Models posed on various furniture , which showed the origin of the materials, winking to Febrik, a Dutch interior textiles manufacturer and one of the partners in the project which offered its residual materials for reuse in fashion.
The collection PULP by Natalie de Koning is made with the finest quality reclaimed and recycled materials from the Dutch textile industry, including knit and interior textile producers. By using existing materials instead of new, the environmental impact of the garments are limited to a minimum and the Dutch textile waste pile decreases. In collaboration with CREM sustainability consultancy the environmental impact of ‘PULP materials’ is determined. Read the report HERE.
SLOW refers to the several-day presentation, but also to the slow manner in which the collection can be purchased. Instead of buying a piece of clothing the traditional way, visitors may purchase materials and patterns and assemble the items themselves. With this slow approach, organizers Holly Syrett (GW Agency) and Natalie de Koning aim to show how high fashion can be affordable and sustainable! More information and registration for the workshops is possible via the website.
The collection will be presented in the shop and workshop space at Westerlab (Westerstraat 70) in Amsterdam until January 22nd. Visitors can purchase materials and patterns of the collection and can learn how to make their own designer garments during various workshops. SLOW // PULP is free and open daily between 10.00 – 18.00 hrs.